Tllt Creative & Production | Company Rebrand

Company-wide rebranding including updated color palettes, deck templates, social media assets, internal e-newsletter, pre-production books, and merch.

Senior Designer: Brittany Justice, CCO: Scot Crooker.

 

Allianz | B2C Benefit Abundance Video Series

Video concept and full production of 60 videos across Programmatic, Paid Search, and Organic Social placements focusing on answering the question of “What Do I Get For My Money with Allianz?”. Includes 12 benefit topics for consumer education about Allianz’ B2C offerings and to drive funnel movement. Tools used: After Effects, Figma, Jitter.

Copywriter: Lauren Meyer
Voiceover: Laura Watkins

 

Allianz x Uber | Journey Ads

Three in-app video ad placements to capture Uber’s travel-savvy audience for Allianz’ B2C market during Dispatch, En Route, and On Trip segments. These videos delivered an average of 2.78% CTR, well above Uber standards. This activation extended the scope of the Benefit Abundance video series including added bespoke assets.

Copywriter: Lauren Meyer

 

Allianz | Website Country Overlay & Footer Placements

Case study for Allianz Travel Insurance US site’s country re-direct overlay and location footer placements to help redirect non-US residents away from the US site and back to the correct country site for their quote and purchasing needs.

Product Owner: Anna Sofia Font Mera
VP B2C: Jay Lewis

 

Allianz | UX & Research Team - Yearly Wrap Up

Infographic for the year-end wrap of the User Experience and Research team’s projects for internal communication.

Visual difference from the normal Allianz brand and and emphasis on playfulness of the graphic were important to the project owner to stand out among other communications. This served as digital hub and reminder to employees of the projects done by the team and provide easy access to project results and PowerPoint links of work presented throughout the year living the internal server.

Project Owner: Sarah Ross

 

Tilt Creative + Production’s Racecar

Livery design for the Tilt Creative + Production sponsored BMW SE46 racecar. Driven by Jesse Clark at Virginia International Raceway. Inspired by Hoonigan.

CD: Scot Crooker

 

Allianz | B2C Campaign Display Banners

Various display ad campaigns from 2023 to 2026 leading to a 20% ROAS increase for the B2C US Marketing and $133m in revenue for 2025.

Copywriter: Lauren Meyer, Laura Watkins

CD: Will Pinholster

 

Allianz | B2C Post-Purchase A/B Testing

Post-Purchase email design A/B testing based on behavioral economics principles shared by external consultants. The goal of this test was to determine which email design contributed to an increase in Allyz app downloads.

CD: Will Pinholster

Project Owner: Emily Irwin

 

Thanks for hanging out with me! Now its time to go bask in a patch of sunlight :)