Allianz Travel | Website Country Overlay & Footer Placements | Case Study

Case study for Allianz Travel Insurance US site’s country re-direct overlay and location footer placements to help redirect non-US residents away from the US site and back to the correct country site for their quote and purchasing needs.

Product Owner: Anna Sofia Font Mera
VP B2C: Jay Lewis

Tllt Creative & Production - Company Rebrand

Company-wide rebranding including updated color palettes, deck templates, social media assets, internal e-newsletter, pre-production books, and merch.

Senior Designer: Brittany Justice, CCO: Scot Crooker.

Tilt Creative + Production’s Racecar

Livery design for the Tilt Creative + Production sponsored BMW SE46 racecar. Driven by Jesse Clark at Virginia International Raceway.

CD: Scot Crooker

Allianz Travel | UX & Research Team - Yearly Wrap Up

Infographic for the year-end wrap of the User Experience and Research team’s projects for internal communication.

Visual difference from the normal Allianz brand and and emphasis on playfulness of the graphic were important to the project owner to stand out among other communications. This served as digital hub and reminder to employees of the projects done by the team and provide easy access to project results and PowerPoint links of work presented throughout the year living the internal server.

Project Owner: Sarah Ross

Allianz Travel | Display Banners

Various display ad campaigns from 2023 to 2026 leading to a 20% ROAS increase for the B2C US Marketing and $133m in revenue for 2025.

Copywriter: Lauren Meyer, Laura Watkins

CD: Will Pinholster

Allianz Travel | HTML5 Display Ads

HTML5 display banner ads for 2024 Get Ready for the Best campaign for B2C audience.

CD: Will Pinholster

Allianz Travel | Social

Various social media ads for Allianz Travel US Pinterest, Hyatt/AzTravel Partnership on Instagram, and Allianz’s Partners US on Meta.

Copywriter: Lauren Meyer, Laura Watkins
CD: Will Pinholster, Rebekah Hollins

Allianz Partners | Post-Purchase A/B Testing

Post-Purchase email design A/B testing based on collaboration with external consultants. The goal of this test was to determine which email design contributed to an increase in Allyz app downloads.

CD: Will Pinholster

Project Owner: Emily Irwin

Allianz B2C Consideration Testimonials

Video concept and full production of videos across Programmatic, Paid Search, and Organic Social focusing on answering the question of “Why Should I Trust Allianz” to address the needs of the consideration stage of the B2C marketing funnel.

CD: Will Pinholster

Thanks for hanging out with me! Now its time to go bask in a patch of sunlight :)